Case Study - Retail Ecommerce - Data Analysis & Visualization
Client: Retail eCommerce Brand (Confidential)
Project Type: Sales Data Visualization with Drill-Down Capabilities
Tools Used: Tableau
Services: Dashboard Development, Data Modeling, Interaction Design
Sector: Retail, eCommerce, FMCG
About the Client
A growing retail eCommerce business seeking better insights across multiple geographies and product categories. The goal was to empower business teams with fast, interactive dashboards.
The Challenge
Analyze retail performance across different geographies and product categories
Provide drill-down capability to explore sub-categories and specific regions
Ensure dashboards remain fast and intuitive for regular business use
Our Solution
Connected retail data sources directly into Tableau
Defined clear hierarchies for region → city, category → subcategory
Built backend logic to enable seamless drill-down interactivity for business users
Implementation Highlights
Delivered layered dashboards with intuitive navigation
Used Tableau’s hierarchy and filter actions to support multi-level analysis
Ensured high performance even with growing data volumes
Allowed managers to zoom into low-performing SKUs or high-potential geographies with a click
Demonstrated Expertise
Expertise in Tableau’s drill-down and hierarchy logic
Business-focused dashboard design aligned with user intent
Ability to model data for both performance and insight depth
Helped retail team transition from static reports to real-time analytics with minimal training
Ready to Solve Similar Challenges?
Let’s talk. Reach out to us on support@klaymatrix.com
Take our datasKore evalution to check inhouse data-readiness: